TRUE Cosmetic is a case study that I had the pleasure of creating the branding for during my studies in Berlin. The idea behind this project is primarily to create our cosmetic product containers/bottles out of polygood material, which is recycled and decomposed plastic.
Thanks to this innovative base, the design appears interesting in terms of color and offers a wide diversity of styles. The target audience is Gen Z, who care about the environment, sustainability, diversity, and unique styles. I took these elements as headlines in this project.