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Hermès Back to School

Hermès - Brand Strategy

During my time studying in Berlin, I delved deep into graphic design and advertising, gaining knowledge and fresh perspectives.

Through the brand strategy course, I analyzed the luxury brand Hermès in depth.

- Project Focus: The goal was to craft a market entry strategy for a product or service.
- Strategy : My research led me to propose Hermès’ expansion into the Asian market, specifically through the introduction of a Hermès school bag.

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